Snow Forecast For Next Ten Years

Snow Forecast For Next Ten Years

Snowmen will be a regular sight in London’s West End for the next decade. Not the result of climate change, but thanks to a new 10-year deal to stage Birmingham Repertory Theatre’s critically-acclaimed live version of Raymond Briggs’ much-loved children’s classic, The Snowman, at the Peacock Theatre.

The Snowman has been staged every Christmas at the Peacock Theatre in London’s West End for the last thirteen years, having started life at Birmingham Repertory Theatre in 1993. This new deal means the show is set to become the longest running Christmas show in English theatre history and will continue to delight audiences at the Peacock Theatre for many Christmases to come.

The Snowman first appeared as a beautifully illustrated picture book by Raymond Briggs in 1978. It subsequently inspired the classic Oscar Nominated, BAFTA Award winning animated film produced by John Coates and directed by Dianne Jackson, first transmitted by Channel 4 on Christmas Eve, 1982. The film’s signature song Walking In The Air, by Howard Blake, reached number 3 in the UK charts when sung by choirboy Aled Jones in 1985, and the song was voted number 2 in a poll conducted by Classic FM to find out children’s favourite pieces of classical music, beating Prokofiev’s Peter and the Wolf and Tchaikovsky’s Dance of the Sugar Plum Fairy amongst others.

Regarded as “an essential part of London’s Christmas calendar” (Time Out), The Snowman has been seen by almost 600,000 people at the Peacock Theatre since opening there in 1998, and over 1 million people have seen the show worldwide. The favourite Christmas show tells the magical story of a young boy’s adventures when his snowman comes miraculously to life on Christmas Eve. Featuring a dazzling array of colourful characters including dancing penguins, magical reindeer, a beautiful snow princess, her wicked beau Jack Frost and of course, Father Christmas himself, The Snowman is a Christmas treat for all the family.

Alistair Spalding, Sadler’s Wells Chief Executive and Artistic Director comments:
“I’m delighted that The Snowman will continue to enchant families at Christmas for another ten years. This magical production offers the perfect introduction to live theatre for young children and it is exciting to think that at some point we will be able to welcome the children of its first audiences to the Peacock Theatre.”

In recent years The Snowman has thrilled theatre audiences in Birmingham, Edinburgh, Cardiff, Salford and Korea and this year will also tour to Finland. Stuart Rogers, Executive Director at Birmingham Repertory Theatre and producer of The Snowman, says: “We’re absolutely thrilled that The Snowman will continue to entertain audiences for the next 10 years. I would like to pay tribute to the wonderful creative team and many talented dancers and musicians who have worked so hard on the show for many years. I’d also like to thank the thousands and thousands of Snowman fans around the world, who continue to recognise this show’s unique magic and to support it so strongly.”

The Snowman is at the ICC, Birmingham from 16 – 31 December 2011 as part of Birmingham Repertory Theatre’s 2011 off-site season. The Snowman will also tour to the Peacock Theatre, London (30 Nov – 8 Jan), The Lowry, Salford (22 – 26 Nov) and Tampere Opera House, Finland (8 – 11 Dec)