Catalyst Arts Award from Arts Council England
Arts Council England today announced that Birmingham Repertory Theatre has been successful in securing an award from its £30 million Catalyst Arts awards: capacity building and match funding scheme.
The Catalyst Arts scheme aims to make arts organisations more sustainable, resilient and innovative by increasing their fundraising potential and attracting new money to invest in additional artistic work. For The REP the award of £180,000 over three years will help the company build on its current successful capital fundraising activity by providing the resources to develop and maintain an innovative donor programme, utilising digital technology, research and customer profiling to identify and encourage philanthropists within its customer base.
Reacting to the news, Stuart Rogers, Executive Director of The REP said:
“This award is good news for The REP and theatre in the region. It will ensure our ambitions for fundraising can be matched by the resources necessary to improve our skills and techniques in this area. It is also reassuring that the Arts Council’s investment in Catalyst is designed to support increased artistic activity – putting art at the centre of the fundraising message.”
The Arts Council received 353 applications to the scheme, of which 173 from across the UK have been successful. The Arts Council has chosen organisations that are committed to making a step-change in their approach to fundraising by finding innovative ways to identify and make themselves more attractive to donors; and to make sure that donors want to keep on giving. The awards will help the arts sector to attract new money now and in the longer term, which will be invested in additional artistic work.